Let's start at the beginning...

My career literally began on the eve of technology in the average workplace. My first full-time job was as the secretary for the sales department of a small, family-owned television station.  In order to sell commercial time to local businesses, the folks I worked with ventured out with a list of “cold calls” every day. That’s right, knocking on doors and asking for sales. This was my first look at “old school” marketing.

My first look at technology was the day the owner of the station purchased the company’s first PC. They locked it in a spare office. If someone wanted to use it, they had to ask the Manager for the key to the office and lock it up and return the key when they were done.  One night, someone forgot to lock the office.  The next morning we were all called into a meeting and admonished for being so irresponsible!

Those were the days before fax machines, email and cell phones. It really wasn't that long ago…it’s just that technology has changed all of our lives so much, so quickly since then. Our children grow up with more technology in society in their lifetime, than any generation before.

So, I am sure you understand better now why I find the prospect of e-Marketing so exciting. To be able to use technology to market a product or service to people all over the world in a matter of seconds, is a long way from those days of “cold calls” from the not-so-distant past!

Please check back frequently to discover how digital marketing can be a more targeted and less expensive medium than marketing through traditional media. I am looking forward to our journey together.